Online Viral Marketing

Have you seen a book or a movie out recently that is really trying to use online Viral Marketing?
Snakes on a plane for example, is a potential cult film that tries to build a cult following. Are there similar examples for other films, product launches consumer new businesses, etc.???
If you look at the way the stand-Xmen the last execution of their myspace campaign leading to the release of their film you can see how, without the use of viral video other than the trailer, it was in fact a viral campaign. Here is a blog on the topic coverage. http://www.searchenginelowdown.com/2006/05/x-men-on-myspace-x-space-newscorp-hits.html http://www.searchenginelowdown.com/2006 / http://www.searchenginelowdown.com/2006/06/x-men-3-breaks-box-office-records-did.html 05/newscorp-fox-and -myspace-didn't-just.html In addition, a new FX series, it's always sunny in Philadelphia, is currently using MySpace to power a frend viral adding competition. Even the new film Superman has profiles for all its main characters in MySpace. If you want to know who does what in viral marketing, myspace is a great place to look.
Viral Marketing: 7 Tips For Running An Online Contest To Increase Website Traffic
