Tips To Make Money Online

How to explain to my company the importance of spending money on marketing?

I work for an internet company and because I spend money on marketing they expect a huge traffic boom, and I am trying to explain that right now we are in a branding phase of marketing. Anyone have any resources that talks about this so I have some back up proof?

You know Jenn the biggest problem we have is explaining to people that because you run an ad or do something the phone isn’t going to ring off the hook.

Let me give you an example that maybe you can use.

If you are watching a football game on TV and you see an ad for Toyota do you jump up out of your seat and run down to the nearest dealership and buy one? Of course not. Does Toyota think that will happen.? Of course not. They are putting their name in front of you, branding, so when you do decide to purchase a vehicle they are considered.

OK So staying with that same example you are Chrysler. That same person watched the game and needs a car. They didn’t see any ads from Chrysler. Now unless somewhere in the past they were exposed to this ‘brand’ Chrysler won’t prob be considered.

Another example is McDonalds. Do they need to advertise at all? Prob not to the extent they do. Do they have the best hamburgers you ever ate? I doubt that! Yet if you ask someone to write down or name their top 5 hamburger places, I’ll bet MD’s is in that 5. If that’s the case why do they continue to advertise?

Because perception is reality.

Everybody thinks Microsoft is a monopoly and unless they lived in a cave within the last 30 years they know who they are. If that’s the case why do they advertise?

I’d point out to your company that in advertising size is irrelevant. In fact, the smaller you are the more you’re getting your name out is more important.

The key thing to tell them is that your work is only a small part of the larger picture. If you have an inferior product, it’s overpriced, or lousy salespeople, then nothing you do by itself will matter.

Selling a company is everyone’s job at the company. If one section isn’t holding up their end then no amount of money plowed into another section will matter.

internet marketing explained – GET FREE!

Mobile Spa needs to make profit-marketing help!

I own a mobile spa service in the Washington DC metro. We have been in business for over 6 months and made ​​no profit. The money I pay for supplies and independent contractors I use for my events. I am having a hard time deciding what will work and what will not so I will not lose money. I do a lot events where I offer services free of charge, but I can not continue to do so. Basically I'm trying to book corporate customers, community events and people who want to have parts of the spa, but nothing comes right now. I do a lot of internet marketing and search the Internet to find new concerts. What should I do? And the best way to decide on a Marketing Plan, so I do not waste time / money? I would like to get to point where I can possibly franchise, but I want to get my marketing system down first so that I can help others. I'm really interested in hear from other mobile spas.

I know nothing about mobile spas, unfortunately, but I know a little publicity. And the fact of the matter is that you must get involved and personal. Many people see your ads on the internet but it is too difficult to trust people who advertise this way. One of the most effective ways and less expensive to get noticed is Flyers. It seems so simple, but make a PowerPoint flyer, include a coupon and / or special. Be a reporter friend a promotion as well. You can have copies in black and white is good mass market. Check with your local newpaper and see how it is to have your flyer inserted on any day of the week. Sunday is popular, but many coupons ranging in tere that day whether they not insert a different light. Also, put flyers on the windows and front doors. People are forced to at least glance at it and it can be what they are looking for PLUS you are close to E they will trust you more. Making the personal flyer. In addition, you can make bags lead. A bag with a registration form. People will enter to win something! All you have to do is go to local businesses and ask to put your bag to take out a few days. Check them every day or every other day. At least you will have the names and numbers of people who are interested in your services. Give away a free cleaning with onw paid. Hope this helps!

Getting Real With Internet Marketing